Start an Aesthetics Business

Honest, practical guidance on starting an aesthetics business in the UK — training, insurance, prescribing routes, and building a client base the right way. Delivered over video call, wherever you're based.

🎥 UK-Wide, Video Call Support · Free 30-Minute Consultation · No Jargon, Real Experience

Not sure if the numbers stack up?

Our free Planning Tool works through your likely costs, capacity and pricing — a useful first pass before you commit to anything.

Try the Planning Tool →

How to Start an Aesthetics Business

Aesthetics is one of the more regulated spaces we work with, and it's moving fast right now — which makes getting the foundations right before you launch even more important than usual. Whether you're planning a treatment room ( location-based) or a mobile set-up, here's what's genuinely involved.

What You'll Need to Get Started

Recognised Training & Insurance

Non-medics typically progress from Level 2/3 beauty therapy to a Level 4 diploma in advanced aesthetics; medics add a Level 7 diploma on top of their healthcare qualification. Insurers won't cover treatments your training doesn't match.

A Prescribing Route

Botox is a prescription-only medicine, so you'll need to either be a qualified prescriber yourself or have a genuine arrangement with one.

A Compliant, Safe Space

Hygiene standards, proper consultation and consent processes, and patch testing where required — every time, not just for new clients.

Marketing Within the Rules

ASA guidelines cover what you can say and show, including strict rules on before/after images.

England is actively rolling out a new licensing scheme for non-surgical cosmetic procedures under the Health and Care Act 2022 — the government published its formal response to consultation in August 2025, and practitioner and premises licensing is being phased in through 2026 and 2027, with treatments categorised by risk. Scotland is pursuing its own separate legislation. This is a live, fast-moving area — always confirm the current requirements for your specific treatments and location directly with your local authority, insurer or professional body before you start trading.

Registering Your Business

Most aesthetics practitioners start as sole traders, registering with HMRC for Self Assessment once you earn over £1,000 in a tax year. The new licensing scheme sits alongside this, not instead of it — standard business registration and treatment licensing are two separate requirements you'll need to meet.

The Real Costs of Starting

Training costs vary hugely between the non-medic Level 4 route and the medic Level 7 pathway, and that's before consumables, insurance and — if you're taking a treatment room — fit-out costs. Getting your budget and pricing right early matters here as much as anywhere. Our free Planning Tool gives you an honest first estimate before you commit to anything.

How We Help Aesthetics Practitioners Specifically

Beyond the general start-up support, we help with the things that matter most in this space: building your marketing within ASA guidelines — including why AI-generated images can't be used in results or before/after content — growing a base of repeat and referral clients, and keeping on top of consumables and treatment-room costs through straightforward financial tracking.

Questions Worth Asking Yourself

How much of this have you already worked out?

  • If you're planning to offer Botox, do you have a prescriber relationship in place — or are you a prescriber yourself?
  • Have you budgeted for insurance that covers the specific treatments you plan to offer?
  • Are you keeping up with the new licensing scheme as it rolls out, or working from what was true a year ago?
  • What's your process for consultation and consent before every treatment, not just the first one?

These aren't trick questions — most people starting out haven't sat down and answered them either. Your free call is where we figure out which of these matter most for you; working through the answers properly is what the ongoing mentoring is for.

Frequently Asked Questions

Do I need to be medically qualified to offer Botox?
Botox is a prescription-only medicine, so it can only be administered following a prescription from a qualified prescriber — a doctor, dentist, or nurse or pharmacist prescriber — who has properly assessed the client. If you aren't a prescriber yourself, you'll need a genuine working arrangement with one.
Is there a new licensing scheme I need to know about?
Yes. England is actively rolling out practitioner and premises licensing for non-surgical cosmetic procedures through 2026 and 2027, following the government's August 2025 consultation response. Scotland is introducing separate legislation of its own. Always check the current position for your specific treatments and area before you start.
Can I treat clients under 18?
No — it's been a criminal offence in England since October 2021 to administer Botox or dermal fillers for cosmetic purposes to anyone under 18, or to arrange such an appointment.
What can I use in my marketing?
The ASA has specific guidance on aesthetics marketing, particularly around before/after images and treatment claims. One rule worth knowing early: AI-generated images cannot be used in results or before/after content.

Ready to talk through your plans?

Book your free 30-minute consultation — no pressure, no obligation.

Book Your Free Consultation →